Case Study: Srixon Golf ZXi Irons

At Motion Marks, we specialize in turning craftsmanship into captivating visuals. Partnering with Srixon Golf, we created a 3D animation to showcase the artistry and precision behind their new ZXi Irons. The goal was to highlight the forging process in a way that resonated with their audience and drove exceptional engagement.

CASE STUDY 🚀

The Challenge

Srixon Golf sought an animation that captured the intricate process of transforming raw materials into a polished masterpiece. The challenge was to emphasize the craftsmanship while showcasing the ZXi Irons’ sleek and refined design. The video needed to be engaging, informative, and shareable across social media platforms.

Our Approach

We approached this project with a focus on storytelling through stunning visuals. The animation was designed to take viewers on a journey through the forging process:

Raw Metal Transformation
The animation begins with a metal rod being heated and shaped, emphasizing the raw power and precision involved in the forging process.
Forging and Shaping
Using realistic simulations, we depicted the metal being pressed and forged into the shape of an iron, capturing the meticulous craftsmanship.
Polishing and Refining
The final stages of the process showcased the irons being polished to perfection, transitioning seamlessly to a stunning reveal of the ZXi Irons in their finished state.

The Outcome

The finished animation exceeded expectations, delivering remarkable results:

2.1 Million Views on Instagram within the first week of its release.
Enhanced Engagement: The animation received thousands of likes, shares, and comments, with fans praising its stunning visuals and storytelling.
Elevated Brand Perception: The video reinforced Srixon’s reputation for quality and innovation, driving excitement for the ZXi Irons.

At Motion Marks, we thrive on turning ideas into visuals that inspire. As we kicked off 2025, we partnered with Cleveland Golf to introduce their all-new RTZ wedge in a way that captured both the artistry of their design process and the precision of their final product.

But What About Stills?

We get it—not everything needs to be in motion. That’s why we always include high-quality still frame renders alongside our animated content. These are perfect for social posts, web banners, or any moment where a striking image says it all.

Check out some of the still frames we delivered for this project below!